Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, December 3, 2010

Smartest Way To Use A Tell A Friend Script

A tell a friend script is a form on a web page where you can fill in your name and e-mail address and the e-mail address to one or more of your friends. It will then send a message to your friends and tell them you recommend them to take a look at the site were you filled in the form. Since your friends know you, they will most likely go take a look.

A tell a friend script can be a very powerful viral marketingmethod if you use it the smart way. The first thing you should do is to create an e-book, special report or software that you cangive away to your visitors. This product should of course include your own marketing message. You can even let others give away your product for free too.

But now comes the smart part... Before anyone can downloadyour free product they first have to use your tell a friend script and recommend your web site to their friends. You decide how many friends they have to tell before they get your freebie. In the message that goes out to the friends you should mention that they also could download your product for free. Of course they also have to tell their friends first.

If you have a really good product that people can't find anywhere else you should have no problem. People will love to recommend the product to their friends. This works best if the product is unique and valuable. If you have created a product that you intend to sell you might want to consider giving it away for free instead. It will then be a truly unique and valuable product that has the potential to become a powerful viral marketing machine that will generate a lot of traffic to your site.



To install a tell a friend script on a web page is very easy. You just copy and paste a bit of code and you are done. To find a script just go to Google and search for "tell a friend script" and you will find a lot of free scripts. Some more advanced scripts can give you statistics about how many of the people who receive a message from your script that actually visits your site. So before you chose a script it's a good idea to compare a couple of different ones and check which features they have.

So let your visitors do the work for you and let them spread the word about your site. Use the power of viral marketing!

Wednesday, December 1, 2010

How To Set The Just Right Tone For Your Promotional Marketing Materials


Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in the marketplace. The themes we explore and the fun we have doing this exercise are so central to an authentic approach to small business marketing that I have decided to highlight them in this article.

First, let us stipulate that somewhere in the world there are prospective clients or customers who will fit you and your work "just right." (If this does not feel true for you yet, then you have work to do. Perhaps you need training, practice, or mentoringbefore you can attract "just right" customers. Or perhaps, like I did with my art business, you are trying to make an avocation into a vocation. For now, let us assume that you are in the right business with the right skills.)

Second, let us assume that "just right" clients are those who get great value from working with you just the way you are. These are clients who share enough of your standards and values that it is easy to develop mutual respect, appreciation, and benefit. With these two assumptions in mind, here are some unconventional yet highly productive questions to help focus the image, tone, and message that will attract clients who fit "just right." Answer them quickly to tap into your creative subconscious. There will be plenty of time later for thinking about the answers and deciding when and how to use them insharing your gifts with the world.<



1. If your work were a color, what color would it be?
2. What shape would it be?
3. How big would it be?
4. What texture would it have?
5. If you pressed it with your finger, what would happen?
6. If your work were a popular song, what song would it be?
7. Who would be singing?
8. How loud?
9. If your work were an historic personage, who would it be?
10. If your work were going to a party, what would it wear?
11. If your work had a typical mood, what would it be?
12. If your work were a plant, what kind of plant would it be?
13. In what environment would it thrive?
14. If your work were an animal, would it be domestic or wild? How big?
15. If your work were a meal, what kind of meal would it be? (Fast food? Haute cuisine? Mac and cheese?)

What is the point of questions like these? Simply this: Answering them can reveal aspects of your personality that inform and augment the work you do. By surfacing these unique associations, you will be unearthing imagery and attitudes you can use to set the tone for your marketing so that it is easy for your "just right" clients to differentiate you from other people doing similar work.

Try this exercise - it could be the start of something beautiful.

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